01⌘
WordPress engineering
Custom plugins, themes, hooks, Gutenberg blocks, CPTs and ACF-powered content models.
WORDPRESS · PHP · WEB APPLICATIONS
Hello, I'm Pavas.
I turn complex web problems into elegant solutions.
I build custom WordPress experiences, WooCommerce features and backend integrations, while also working with modern application stacks like Next.js and Laravel—with clean code, thoughtful architecture and performance in mind.
BUILT WITH INTENT ✳
pavas / approach.php● SECURE
01function buildBetterWeb() {
02 // Start with the real problem
03 $solution = [
04 'clean-code',
05 'solid-architecture',
06 'real-world-impact'
07 ];
08 return $solution;
09}
PHP / WORDPRESS / APICRAFT OVER SHORTCUTS
WWordPress
Custom builds
Custom builds
phpBackend
PHP · MySQL
PHP · MySQL
FROM IDEA TO IMPLEMENTATION ↗
4+YEARS IN WEB ENGINEERING
02PROFESSIONAL ROLES
WPWORDPRESS COMMUNITY CONTRIBUTOR
03CORE ENGINEERING FOCUS AREAS
01 / ABOUT
Good code is invisible. Great outcomes aren't.
I'm a web developer focused on the part of the website users don't always see—but businesses depend on every day.
My work sits at the intersection of WordPress, WooCommerce and backend engineering. I enjoy taking messy requirements, legacy behaviours or disconnected systems and turning them into maintainable solutions.
From a custom plugin with carefully controlled user permissions to a checkout flow that needs to work with an external payment service, I care about the details that make a website dependable after launch—not just impressive in a screenshot.
Pavas DaveENGINEERING WITH PURPOSE
02 / WHAT I DOFrom the first line
From the first line
to the final release.
I bring the technical depth to build, integrate and improve the systems behind modern websites.
02◈
WooCommerce systems
Checkout flows, payment gateways, shipping logic, product workflows and store migrations.
03↗
PHP & API integrations
Backend-first development, REST APIs, third-party services and connected commerce systems.
04⌁
Modern frontend development
Hands-on development with React and Next.js, including this portfolio, responsive interfaces and component-driven pages.
05
Laravel & application APIs
Practical Laravel 13 project experience building protected integration endpoints, synchronisation workflows and WordPress entitlement checks.
06
Performance & reliability
Practical troubleshooting across caching, CDN, asset delivery, databases and production issues.
TOOLS & TECHNOLOGIES
PHP WordPress WooCommerce Laravel 13 Next.js React TypeScript MySQL JavaScript REST APIs Git Cloudflare ACF Pro Gutenberg
03 / SELECTED WORKReal problems.
Real problems.
Thoughtful builds.
A selection of client work, custom systems and integration builds. Some engagements are private or still in development; each card makes that context clear.
07 PROJECTS
SHOP / 04
COLLECTION 2026Objects
with purpose.
with purpose.
Explore collection ↗
WooCommerce Store Customisation & Integrations
Custom WooCommerce development covering checkout customisation, payment gateway integrations, shipping methods, product workflows, responsive UI improvements and store migration support.
- WooCommerce feature and checkout customisation
- Payment gateway and Stripe integration work
- Shipping-method integration and migration support
- Responsive UI refinements and performance improvements
Scope & project notes +
Client engagements. Public case-study links and measurable outcomes can be added after client approval.
MANAGER CONSOLEUniversity overview
UNIVERSITIES08COURSES24MANAGERS08
Custom WordPress University Management System
A custom WordPress plugin for managing universities, courses and university managers, featuring custom post types, ownership restrictions, role-based permissions and frontend directory functionality.
- University and Course custom post types
- One-university-per-manager ownership rules
- Admin controls to enable or disable manager accounts and related content
- Frontend directories, manager dashboard shortcodes and Gutenberg compatibility
Scope & project notes +
Custom plugin work developed collaboratively. Present as a technical case study, not a third-party product endorsement.
SHOPIFYOrders
→LARAVELSync API
→WORDPRESSAccess
A connected data journey
Laravel & WordPress Application Development
Laravel application development involving backend architecture, database models, API development, authentication middleware, Shopify data synchronisation and WordPress membership integration. Currently in development.
- Laravel integration endpoints protected by bearer-token middleware
- Shopify store and order synchronisation models
- Paid-order and customer entitlement checks for WordPress
- Debugging data models, database connections and API responses
Scope & project notes +
This is an active integration build. The portfolio intentionally does not describe it as a completed production launch.
EVENT / 008Build better
experiences.Registration is open
experiences.Registration is open
Custom WordPress Event Booking Plugin
A custom WordPress event booking system covering event management, booking capacity, ticket limits, multiple attendee registration, AJAX validation and administrator email notifications.
- Event administration and lifecycle statuses
- Booking limits, ticket caps and attendee-level data collection
- AJAX booking flow with validation and nonce protection
- Booking notifications and scheduled expired-event cleanup
Scope & project notes +
Plugin build and implementation work. Scope and release status should be updated before presenting it as a shipped plugin.
EXPLORE LIBRARYFind what matters.
Stories12 itemsResources08 itemsMedia24 items
WordPress Content Directories & Property Listings
Structured WordPress content solutions using custom post types, taxonomies, ACF Pro and custom frontend filters for media directories, property listings and reusable content templates.
- Media directory for images, videos and PDFs with category filtering
- Featured-property listing templates and taxonomy-driven filters
- ACF-powered content structures and reusable templates
- Load-more patterns and responsive card layouts
Scope & project notes +
A collection of implementation patterns from multiple site builds, rather than one single client project.
TECHNICAL HEALTH / OVERVIEWBuild for
the long run.Performance · Security · Maintainability
the long run.Performance · Security · Maintainability
WordPress Performance, Stability & Security
WordPress engineering focused on PHP worker bottlenecks, admin-ajax requests, caching, Cloudflare configuration, image optimisation, WebP delivery, security reviews and production troubleshooting.
- PHP worker, admin-ajax and backend request bottleneck investigation
- Caching, CDN and Cloudflare configuration reviews
- Image delivery, WebP conversion and lazy-loading implementation work
- Plugin/theme updates, security review and production issue remediation
Scope & project notes +
Anonymised technical work across client sites. No before/after speed scores are shown because audited measurement snapshots were not supplied.
TECHNICAL HEALTH / OVERVIEWBuild for
the long run.Performance · Security · Maintainability
the long run.Performance · Security · Maintainability
WordPress Development, SEO & Site Operations
WordPress development and maintenance covering theme and plugin customisation, ACF Pro, Elementor, PHP and Bootstrap implementation, website migrations, deployment and technical SEO improvements.
- Blog development, shortcodes and plugin customisation
- ACF Pro and Elementor-based WordPress implementation
- Core PHP and Bootstrap application work
- Website migration, deployment and technical SEO improvements
Scope & project notes +
Selected work from the experience listed in the resume. Client names and scope should be published only where permitted.
04 / EXPERIENCEExperience that shapes
Experience that shapes
the work.
Professional experience across custom website development, backend implementation, integrations and ongoing production support.
01SEP 2023 — PRESENT
WordPress Developer
Positiwise Infotech · Ahmedabad, India
- Develop and maintain custom WordPress and WooCommerce solutions for client projects.
- Build reusable plugins, widgets, shortcodes and Gutenberg-compatible features.
- Integrate REST APIs, payment gateways, shipping methods and third-party services.
- Work on performance, security, migrations and production troubleshooting with cross-functional teams.
02JAN 2022 — AUG 2023
Associate Software Engineer
Techcronus Business Solutions · Ahmedabad, India
- Customised WordPress themes and plugins around business requirements.
- Handled updates, deployments, migrations and ongoing website maintenance.
- Integrated third-party APIs and libraries into existing applications.
- Worked on backend debugging, database query improvements and frontend integration.
05 / EDUCATION & COMMUNITYAlways learning.
Always learning.
Always building.
Bachelor of Engineering
Computer Engineering · Gandhinagar Institute of Technology, GTU
Diploma in Engineering
Computer Engineering · Government Polytechnic, GTU
Translation Contributor
Gujarati locale contributions · WordPress community profile
View WordPress.org profile ↗English · Hindi · Gujarati
Languages listed in the supplied résumé
06 / START A CONVERSATIONHave a challenge
Have a challenge
worth solving?
Tell me what you're building, what's not working or where you need an extra pair of engineering hands. Let's make the next step a good one.
PROJECT ENQUIRYUsually better than a long brief.